Unikrn and Betgenius sign tech partnership to drive customer engagement by leveraging eSports data analytics, content, pre-match and live betting markets

Betgenius, the global leader in providing sportsbook technology to regulated bookmakers and lotteries, today announced a landmark agreement with Unikrn, the world’s leading eSports bookmaker.

Betgenius will provide Unikrn with a captivating in-play betting product, featuring fully automated prices for thousands of live events, including all major League of Legends, DotA 2, CS:GO, Call of Duty and Overwatch tournaments.

The partnership leverages Betgenius’ unique data services and technology to drive the global expansion of Unikrn’s betting community in a host of regulated territories and harness the combined power of both platforms’ partnerships.

The technology collaboration will enable the two companies to create best-in-class experiences across data analytics, content, as well as pre-match and live eSports betting markets.

Unikrn and Betgenius have been strong advocates for competitive integrity in esports, and amid the recent controversies surrounding unregulated betting operators and illegal skin gambling sites, the need for safe and legal esports betting providers is more pressing than ever before. In bringing together the most regulated esportsbook in the world in Unikrn, alongside unique technology from Betgenius, the new live betting product will set the standard for regulated esports bookmakers globally.

Jack Davison, Betgenius MD said: “We are delighted to be partnering with Unikrn, the most renowned and innovative operator in esports, to facilitate its state-of-the-art live betting experiences and help grow the regulated market.”

Rahul Sood, CEO of Unikrn, said: “There is no doubt that legal, regulated wagering is a blossoming frontier in esports and we are proud to offer our customers with not only the most engaging product on the market but also the most secure. This could only be achieved by partnering with a leading supplier with the utmost integrity. Betgenius was the clear choice.”

By partnering with Betgenius, operators can partially or fully outsource their trading function across a huge array of markets, specific to individual in-game objectives.

Stay tuned for more information on the timing of Betgenius and Unikrn’s immersive eSports betting launch.