It looks like Sony Computer Entertainment gets a bit of a shake-up in their name today. The two Sony companies, Sony Computer Entertainment and Sony Network Entertainment have been broken down and molded into one main company – Sony Interactive Entertainment. This change was announced back in January, but becomes effective as of today, April 1, 2016. The new company holds its headquarters in San Mateo, California, while they will have other branches of the company in London and Japan.
Andrew House, PlayStation’s executive, says of the merge of the two companies that they will become an “even stronger entity, with a clear objective to further accelerate the growth of the PlayStation business. Along with our business partners, SIE will develop pioneering services and products that will continue to inspire consumers’ imaginations and lead the market.”
The purpose of SIE is to “retain and expand PlayStation user engagement,“, along with an increase in revenue per paying user (also known as ARPPU). Sony says, “SIE will vigorously expand the PlayStation business by delivering an integrated experience built around best-in-class games and network services to consumers worldwide.”
SCE diamond logo will stay in place for SIE’s logo, and as you can see in this tweet from Shuhei Yoshida, the name has already been changed in the offices of the company.
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