Pokémon GO is an augmented reality mobile game that allows players to capture, battle, train and trade virtual Pokémon characters that appear throughout the real world.
This game is proving a huge success. Despite only officially being available in the US, Australia, and New Zealand, its popularity has helped Nintendo shares enjoy their biggest boost in 33 years.
Shares of the company rose 25 percent in Tokyo today, building on increases from last Thursday and Friday. This comes out to $9 billion worth of market capitalization, pushing Nintendo’s total market cap to almost $28 billion.
One analysis showed that the app now has more active daily users on Android than Tinder, and was pulling even with Twitter.
The Wall Street Journal reports today that the game is coming to Europe, Japan, and other Asian nations “within a few days.” This information comes from “people familiar with plans for the game.”
While the game itself is free to play, users will likely be forced to spend money within the app to advance in the game.
“Pokémon GO has gone beyond success to become a phenomenon, topping the revenue grossing charts in the three regions into which it has been launched: the U.S., Australia and New Zealand,” Bloomberg quoted Deutsche Bank’s gaming analyst Han Joon Kim as saying.
However, David Gibson of Macquaire Capital Securities pointed out a key concern. According to the analyst, Nintendo will see limited income from the game since it will need to share the revenue with Apple Inc. (NASDAQ: AAPL)’s AppStore, its software developer Niantic, as well as the holders of the Pokémon rights.