No Man’s Sky ‘wasn’t a great PR strategy’ admits Sony Boss


Hello Games’ now notorious co-founder Sean Murray has been well and truly thrown under the bus during a recent interview with Sony’s head of first-party studios, Shuhei Yoshida, who criticised his handling of No Man’s Sky.

“It wasn’t a great PR strategy,” president of Sony Worldwide Studios Shuhei Yoshida has said of No Man’s Sky.

Many players believe that they were misled by the marketing for the game, that developer Hello Games promised more than it delivered with the open-ended space exploration and survival game.

Hello Games is a small, independent studio. Yoshida said part of the problem might have been that Murray apparently did not have a PR person or team to help him determine what he should and shouldn’t say.

“I understand some of the criticisms especially Sean Murray is getting, because he sounded like he was promising more features in the game from day one,” Yoshida told Eurogamer at the Tokyo Game Show. He was referring to Hello Games studio head Sean Murray, the public face of No Man’s Sky.

“I had the opportunity to play the game right before launch – and I restarted playing the game on launch day with the Day One patch – so I could see the struggle for the developers to get the game out in the state that they wanted,” Yoshida added

Despite this criticism, Yoshida says he is “super happy with the game actually, and I’m amazed with the sales the game has gotten”.

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