IKEA is Gifting 14,000 VR Headsets to Its Staff This Vacation Season


The Swedish flat-pack furnishings large has made some spectacular strides into digital and augmented reality previously few years, and to have fun its success, the corporate is gifting VR headsets to its staff this 12 months for the vacations.

Based on a Fast Company report, IKEA might be giving 14,000 of its US-based staff VR headsets.

Though the report doesn’t specify which headset the corporate is handing out, a picture featured within the report reveals what is often known as a ‘Plastic Cardboard’, or a cell headset shell that makes use of the proprietor’s smartphone to drive VR interactions. Hooking into Google’s Cardboard app ecosystem, a ‘Plastic Cardboard’ is a neat entry-level present that, though not delivering the very best high quality expertise, is actually a very good place to begin for anybody who’s by no means had the prospect to make use of a VR headset earlier than.

picture courtesy Quick Firm

An Inc report has the remainder of the small print:

“Ikea understands the world round us is altering, and we’re altering too,” stated Mona Liss, Ikea’s U.S. company director of PR, “so choosing a present that represents new methods of viewing the world appeared like a very good match.”


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Ikea beforehand gifted its staff issues reminiscent of tablets, Roku streaming gamers, and Jawbone UP health trackers. Not solely materials items, however the firm additionally contributed $113 million to 123,000 Ikea employees’ retirement funds.

Ikea launched a VR experience final 12 months for HTC Vive that allows you to discover and work together with an Ikea kitchen. Extra not too long ago, the corporate launched Ikea Locations, an AR app for iOS 11 that allows you to nearly place Ikea furnishings in your personal residence. Hopefully the corporate will even convey out a cell VR expertise sooner or later so its 14,000 VR headset-owning staff can get in on the enjoyable too.

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