EA Files Trademark For Need For Speed Arena In Europe


A new trademark for Need For Speed has been filed by EA with the European Union Intellectual Property Office (EUIPO).

The application page reveals it was submitted on November 7, and that it pertains to “computer game software”, “downloadable computer game software”, and “video game software”. Providing an “on-line computer game” is also among the services the trademark is registered for.

Last we heard of Need for Speed (2015) developer Ghost Games, the studio said that it was continuing the franchise and its next title wouldn’t be ready until 2017.

“Since we released Need for Speed last November, we’ve been humbled by the support from our players and the ongoing collaboration with you. We are now building upon the foundations that have been laid with Need for Speed and delivering our next game in 2017.” – May 2016 blog post.

Not all trademarks turn into final products, but if Need for Speed Arena does eventually make it to store shelves, it would be the first in the series since 2015’s reboot.

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