Amazon is broadening its streaming horizons with the launch of Anime Strike, a channel wholly dedicated to Japanese animation. Strike is the latest addition to the Amazon Channels initiative.

With Amazon’s previous channels, it mainly targeted popular brands like HBO or Starz, while anime seems like a much more niche offering. The company chose this for a reason however. “With anime in particular, there’s a strong, passionate audience that is underserved by traditional pay TV,” Amazon’s VP of digital video and head of Amazon Channels worldwide Michael Paull told Variety.

Anime Strike features a selection of what Amazon describes as “serious anime,” a lot of which is from the seinen genre (anime geared toward teenage boys and young men). There are currently over 1,000 anime movies and episodes available and Amazon says that more episodes will be added every week.

You’ll need to be an Amazon Prime subscriber in the US to sign up to Anime Strike, but you can try a 7-day free trial before you start paying.

The company also plans to launch more such branded on-demand channels in the future, but it isn’t clear which genres Amazon has in mind just yet.

 

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