Warner Bros. announced that it signed an agreement to acquire full control of Machinima, the digital programming company focused on fandom and gamer culture. The financial details have not been disclosed, though Los Angeles Times reports that a source familiar with the deal values Machinima at $100 million.
Machinima will join Warner Bros. Digital Networks, a division dedicated to building the company’s digital and over-the-top video services, which launched back in June. In a statement obtained by Deadline, the division’s president, Craig Hunegs, said that acquiring Machinima made the most sense for the company because of the overlap between Machinima’s fanbase and the studio’s.
“Machinima is a strong gamer and fandom content and social brand with enormous reach and high engagement with audiences that play our games and are big fans of DC films and television shows,” Hunegs said.
Since launching in 2000, Machinima has amassed a talent network of over 1,000 programmers who reach over 150 million viewers each month. It is the 10th largest digital video entertainment media company, according to a recent comScore report.
The company has also produced many longform live action series based on TV shows and video game franchises, including: Battlestar Galactica: Blood & Chrome, Mortal Kombat: Legacy and Mortal Kombat: Legacy 2, Street Fighter: Assassin’s Fist and Street Fighter: Resurrection, and Halo 4: Forward Unto Dawn. The company has content partnerships with several platforms including Playstation Vue, Amazon Prime, Verizon’s go90, China’s Sohu and The CW Network.
Warner Bros. parent company Time Warner in Oct. agreed to sell to AT&T for $85.4 billion.