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Snapchat confidentially filed for $25 Billion IPO

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The parent company behind messaging app Snapchat has confidentially filed for a stock market flotation, according to reports.

According to Bloomberg, Snap will seek to raise as much as $4 billion and the IPO could value the company anywhere from $25 billion to $35 billion. The Wall Street Journal and Reuters are more conservative, saying the valuation range is $20 billion to $25 billion.

Snap would be just the latest company to take advantage of the ability to tell the Securities and Exchange Commission of its intend to go public without a public S-1 filing. These so-called confidential filings are reserved to companies with an annual revenue of less than $1 billion, which are also known as emerging-growth companies.

The California-based company has more than 100 million active users, and roughly 60% of them are aged between 13 and 24 – making the app an attractive way for advertisers to reach millennials with money to spend.

Earlier this month, Snapchat launched video-camera sunglasses which can connect to a smartphone and take “snaps” wirelessly – a sign it is trying to diversify.

About Jary Zaidi

Young Entrepreneur. Writer. Startup Advisor. UFOlogist. Founder GameTraders USA. Director The Potent (Canadian Digital Lifestyle Magazine). Listed Top 100 Young Entrepreneur Experts (12). Ambassador @ INARA (International Network for Aid, Relief & Assistance).

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