RAZER PARTNERS WITH SK GAMING
The world’s leading esports gaming brand and renowned esports powerhouse kick off strategic partnership with audio sponsorship deal
Razer™, the leading global lifestyle brand for gamers, and SK Gaming, one of the world’s most recognized competitive gaming brands, announced a new strategic partnership. Both brands have pioneered esports, and their continuous support of competitive gaming has helped shape a professional competitive ecosystem and multi-million-dollar industry.
Razer and SK Gaming inaugurated their deal with an exclusive audio sponsorship. Razer will provide SK Gaming team members with the latest pro-audio products. In return, SK Gaming’s players will support Razer during product development and validation processes. With some of the world’s best esports athletes in its ranks, SK Gaming is able to provide valuable feedback that Razer will use to meet the demands of ambitious players.
“We are truly excited to work with an esports powerhouse like SK Gaming,” says Min-Liang Tan, Razer co-founder and CEO. “We both have a hunger for winning and a deep love for competitive gaming in our DNA, and together we will set new milestones in esports.”
“We are incredibly excited to work with Razer,” says Alexander Müller, managing director of SK Gaming. “Perfect audio is essential for our players and, with Razer, we can be sure that our teams are playing under the best possible conditions. Both SK Gaming and Razer have contributed to the growth of eSports over decades and together we aim to go even further in the future, which makes this a very natural fit.”
Razer’s rich tradition of working with esports athletes has spawned some of the world’s most popular gaming keyboards, mice and headsets. The Razer BlackWidow, the world’s first mechanical gaming keyboard, the Razer DeathAdder, the world’s best-selling gaming mouse, and the iconic Razer Kraken headset series were all developed with professional esports players in line with Razer’s motto: For Gamers. By Gamers.
For more information about SK Gaming and Team Razer, visit http://rzr.to/sk-gaming.
For more information about Razer’s audio line, visit razerzone.com/gaming-audio.