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Nintendo Plans On Taking Their Time With Launching The NX

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Nintendo Plans On Taking Their Time With Launching The NX

Usually Sony and Microsoft take a loss when launching their hardware and make it up with game sales, while Nintendo is known for aiming to make a profit upon system release. In 2012 Nintendo took a loss on Wii U hardware sales that took until 2014 to make up.

At an investors meeting last week Nintendo president Tatsumi Kimishima indicated that they do not intend on rushing the NX for the holiday season, nor do they intend to take a loss on hardware sales.

We are not thinking of launching the hardware at a loss,” said Nintendo president Tatsumi Kimishima. “Selling at a loss at launch would not support the business.”

Kimishima and Nintendo plan on keeping hardware cost down and making a profit this time around.

Launching the NX in March 2017 doesn’t mean that Nintendo no longer believes that the holiday season matters,” said Kimishima. “Instead, one of the major factors in the timing is ensuring that the console has a sufficient launch lineup.”

We believe that when launching hardware, the amount of quality software for consumers to play that is available at launch is important, and that we ought to determine our launch dates based on this,” said Kimishima. “In that sense, our approach is that we should wait until we can provide a fully realized experience rather than rushing to launch in the holiday season.”

The NX is expected to launch sometime in 2017 alongside a new Legend of Zelda title that will also be simultaneously on the Wii U. Nintendo will not be showcasing the NX at E3 in 2016; instead they are planning on revealing the hardware later sometime this year.

The NX has Nintendo fans anticipation building by the day. If your a Nintendo fan, let us know what titles you’d like to see, or your predictions in the comments section.

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Phil Williams

Founder & President of GameTraders USA.

“Be who you are and say what you feel, because those who mind don’t matter, and those who matter don’t mind.”
-Dr. Seuss

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