Get ready to go back to the Upside Down because Netflix CEO Reed Hastings said the streaming service “would be dumb not to” renew the summer hit Stranger Things for a second season. And on Wednesday, Netflix announced that the sci-fi series heavy on ‘80s nostalgia would see its second season in 2017.
The first eight episodes of the nostalgia-soaked sci-fi saga became the unpredicted breakout pop-culture conversation piece of summer 2016, spawning memes online and faux funerals in real life. Netflix doesn’t reveal viewership numbers, but this week the independent data-measurement company Symphony Advanced Media estimated that the series drew an average of 14.07 million adults age 18-49 in the first 35 days of streaming. That would make it the second most-watched Netflix original of 2016, just behind Fuller House and the latest Orange Is the New Black season, both of which (unlike Stranger Things ) arrived with established fan bases. Netflix’s business model relies on shows doing exactly what Stranger Things has done: draw buzz to lure subscribers.