ROBLOX is the best place to Imagine with Friends™. With the largest user-generated online gaming platform, and over 15 million games created by users, ROBLOX is the #1 gaming site for kids and teens (comScore). Every day, virtual explorers come to ROBLOX to create adventures, play games, role play, and learn with their friends in a family-friendly, immersive, 3D environment.
I’ve never tried Roblox, but I’m very familiar with it. Every kid I know these days talk about this game all the time. When I was a kid I loved building with blocks. Judging by the popularity of Roblox, Minecraft, and Lego things never change.
The first wave of Roblox toys will all be characters based off of their user creations. All 40 of the toys will contain mixable and matchable parts. The users can earn royalties based on the toy sales.
Roblox has become huge recently with one million users who have put more than 300 million hours into the game. Leading game creators on the platform are now reportedly making over $50,000 a month in revenue. As Roblox is making a big name for itself in the gaming industry, it has recently made the move to phones, tablets, PCs, VR and Xbox.
“We’re taking user-driven content principles of Roblox and moving them into the physical world,” said Dave Baszucki, CEO of Roblox in an interview with GamesBeat..
This new line of 40 user created character toys from the game is all set to launch next month in February. Since they announced it as the first wave, I think its safe to assume that their planning on a second series. Each toy comes with a unique code that can e redeemed for exclusive virtual items.