Activision Blizzard | Taking over Gaming



Activision Blizzard, already one of the largest gaming publishers in the business, has now grown further. The company today announced that it’s completed its acquisition of Candy Crush developer King Digital Entertainment. The company paid $18 for each outstanding share, for a total buyout price of $5.9 billion.

Candy Crush Saga is one of the largest games on the mobile platform. Millions of players constantly swipe sweet treats around every day. With the micro transactions that people are sure to utilize this game was meant to go big or go home and big it was. Candy Crush swept the nation and caught the attention of many mobile players. Not the first of its genre it definitely reinvigorated a genre that had started to fade.


According to Activision Blizzard CEO Bobby Kotick, with the acquisition of King, the company’s games now reach over 500 million users. This is the “largest game network in the world,” he said.

“We see great opportunities to create new ways for audiences to experience their favorite franchises, from Candy Crush to World of Warcraft to Call of Duty and more, across mobile devices, consoles, and personal computers,” Kotick said in a statement.

The acquisition extends Activision Blizzard’s portfolio of games, which already included the aforementioned Call of Duty and World of Warcraft juggernauts. Other notable Blizzard franchises include Starcraft, Warcraft, Diablo, Hearthstone: Heroes of Warcraft, andOverwatch, as well as Activision Publishing’s Guitar Hero, Skylanders, and Destiny.

About Travis

I’m a Husband a Father and a gamer. I work in the web industry as well as creating and reviewing video games. I play mostly PC games and spend time enjoying the WII U and PS4 with my wife and kids.

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